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seo-audit

Updated 28d ago

by houtini-ai

SEO Audit Console

A technical SEO audit you can hold a conversation with - built from your own Search Console data and a live crawl of your site, run inside Claude.

npm version License: Source-Available MCP Node

The complete technical SEO audit, at conversation speed. SEO Audit Console merges your Google Search Console history, a first-party crawl of your site, and on-demand DataForSEO market data into one prioritised audit inside Claude - from crawlability, indexation, canonicalisation, structured data, Core Web Vitals and hreflang right through to keyword cannibalisation, striking-distance queries, content gaps, competitor analysis and AI-search readiness. Ninety-three checks, every finding ranked by the clicks it could recover, every fix written for you: paste-ready redirects, JSON-LD, internal links and grounded content briefs. What used to be a fortnight of crawling, exporting and cross-referencing spreadsheets is twenty minutes and a prompt - and your data never leaves your machine.

Built by Houtini. We build automation for the grunt work of digital marketing - the data collection, the crawling, the merging, the checking - so your team's time goes on the thinking, the strategy and the client work that needs a human. This plugin is that idea applied to the technical SEO audit.

New to MCPs, or not sure where to start? The Getting started guide takes you from a completely fresh machine (no Node, no Git, never heard of a service account) to your first audit - every step screenshotted, including the one everyone misses. Ten minutes, honestly.

you  › run an SEO audit on simracingcockpit.gg

     ⣾ search console  1.8M rows synced (19s - incremental)
     ⣾ crawl           868 pages · HTTP/2 · robots-polite · 8 parallel
     ⣾ link graph      internal PageRank · click depth · in-degree
     ✓ 93 checks · 220 findings · ranked by expected clicks per dev-hour

     #1  CTR far below position-expected     /how-to-install-mods       XL
     #2  Page losing clicks (trend)          site-wide                  XL
     #3  Keyword cannibalisation             "beamng drive mods"        L
     #4  Robots-blocked page earning traffic /category/wheels           L

you  › generate the fix for #1 ▍

The dashboard overview - executive summary, critical issues, recoverable clicks

The manual

This README is the story and the quick start. The detail lives in the manual:

PageWhat's in it
Getting startedInstall, the GSC service-account setup (and the step everyone misses), Claude Desktop and Claude Code config, your first audit, troubleshooting
Tool referenceEvery tool: what it does, inputs, joins, an example prompt
The check registryAll 93 checks with what each catches, its D/N label, and the fix
CompositionThe join keys, the grains, and thirteen worked recipes for asking your own questions across the data
Competitive analysisThe Semrush-replacement workflows, DataForSEO setup, and the real costs
Dashboard & reportsThe six tabs, what each chart shows, and the shareable export

Surprisingly little has changed in twenty years

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